The Complete Affiliate Program Management Checklist

Sure, it makes sense not to pay commissions on canceled orders or returned merchandise. However, it is important to consider the reasons for those cancellations and returns. It should go without saying that all valid affiliate sales should be rewarded accordingly and on time.

Affiliates can easily share marketing content across all the popular social media channels including Facebook, Twitter, YouTube, LinkedIn, and Pinterest. Take advantage of a tracking solution that logs all affiliate sales and commissions for you, giving you 360-degree visibility. Plus, as you own all your affiliate data, you are equipped to make informed decisions. As an example, we know of a client that has created tremendous growth from bespoke satellite presences on the pages of loyalty communities and content aggregators.

What does an Affiliate Manager Do?

Using affiliate programs at all stages of the buyer journey – from discovery to ongoing customer engagement is the key to affiliate program management. Which is why we are sharing our 13 best tips for affiliate program managers looking to drive business growth in the very near future. Typically, an affiliate program management agency will help brands by developing and executing strategies that align with business goals.

Include information on what and where to share, how to utilize the portal, recommendations for seeing success, and more. This is also a great way to introduce yourself as the program manager and start building a personal relationship with your affiliates. Allow affiliates to create multiple links that they can customize and redirect to point to specific products.

Your customers can be your biggest fans and turn into successful affiliates. Our affiliate marketing experts have years of experience which means they can also apply best practices to your program and give you the edge over competitors. Their consultative and data-driven approach means that you benefit from the best in the industry without having to pay a full-time salary. An affiliate manager oversees affiliate publishers on behalf of an advertiser. They will recruit, manage the program, work with current and prospective affiliates answering questions and resolving issues.

How to Prevent Affiliate Fraud

Now you have ten possible reasons for your affiliate program failure. Keep in mind that more than one could apply to your particular situation. As advised above, the best way to identify the reasons is to perform your own affiliate program health check. If you void transactions without a valid reason, your affiliates will eventually stop promoting you.

• The FirstPromoter monitoring system records and reports on 17 different metrics regarding the success of your program.
• Our experts understand that time is precious for your business, and wasting a second of it on learning how to do something you can outsource is rarely a good idea.
• The members of your different teams can help you assess needs and costs for their particular departments.
• Stagnant affiliates – This category should include those who have joined your program but are not actively promoting your products and/or services.
• However, quite a few merchants neglect to activate the auto-deposit function or void transactions.

If you hire an OPM, there is no need to invest in training or factor in payroll taxes. A small business might want to consider an affiliate manager to oversee a modest marketing team. Voluum is the software you need if you want to monitor the success of both your free and paid social media advertising efforts.

All the Powerful Affiliate Growth Tools that You Need to Succeed

Set up a comprehensive overview within the network so potential partners can see the benefits of promoting your products and how they will be compensated. The easier it is for them to promote and the less work they have to do, the affiliate management system more they will want to work with you. Don’t just limit yourself to adding banners and graphics in the network. Develop a sales pitch for your affiliates and give them all the information they need on your product and company.

So any task that directly supports the end goal is undertaken by the affiliate manager. Let’s face it – when it comes to website decisions, most business owners are just “Winging It”. I used my “best guesses” to determine our content, marketing, and frankly speaking entire web business strategy. I had my team build AffiliateWP, so I can make informed decisions and grow our business with confidence. AffiliateWP makes it effortless to manage the daily operations of your affiliate program, so you can spend more time focusing on growing your business.

Learn from others and don’t be afraid to reach out and ask for advice. Are there new product launches and if so, plan in advance with affiliates so they schedule posts and promotions around the launch. Learn as much as you can about the product, the customer, competitors in the space and general knowledge about the industry. The more you know about the product, the better equipped you are to answer questions and come up with strategies. If you don’t have someone to proofread your communications, take a break from them and return to proofread them before hitting the send or publish button.